Seo model, seo formula and the deming circle
Plan, Do, Check, Act.
The SEO Model and the SEO Formula.
There is a simple SEO business model that fits all businesses, only the numbers change. You may need 1,000 impressions to get 100 clicks to get 10 enquires to get 1 sale. If that is true then getting 10,000 impressions will get you 10 sales, and 100,000 impressions will get you 100 sales and so on. It may be that you need more than 1,000 impressions to get you a sale; it may be that you need less. However the formula works out for you, SEO is the answer to more sales. Get more impressions and get more sales.
The SEO formula if different for each business depending on your industry, your web site, your location even your business name, but it is not set in stone. There are many aspects of your website and business that can affect this formula.
Choosing the right keywords has a big effect on your formula. There are many factors one should take into consideration when picking a keyword.
- Number of searches
- For some this is as far as many people go when picking keywords, they number of searches made using the keywords is obviously an important factor by is by no means the only one.
- How many others are going for that same keywords?
- What is the intent of the potential customers that search for the keywords, are the looking to buy or just looking for information.
- Can you convert the potential customer using the keywords to a sale?
SERP’s or Search Engine Results Pages are also a major factor, having got to the first page is not the end of the story, you now need to get the potential customer to click on your serp. Having a nice clean informative SERP is important, many SEO Companies make your SERP look spammy and un-tidy by stuffing keywords, it can become un-readable and not make sense, it can also be too long and truncated to fit. Getting people to click is just as important as getting to the first page, make your SERP’S inviting.
Your web site has to look professional, most potential customers just want to be reassured that you are the people they are looking for and be able to find your phone number or email form, they don’t want to be presented with a flash animation taking time to load. They rarely ever look though endless photos and read endless pages of information. You don’t need to try too hard to turn potential customers on, just make sure your website does not turn them off.
Now once you have a enquiry do something about it, check your email regularly, give online customers as much respect as you would if they walked into your store, don’t keep them waiting while they browse other sites. Get back to your customers ASAP.
The Deming Circle
You can change your SEO formula by keeping statistics and tracking what visitors do on your site. ThatsIT Solutions can track their every move and analyze the statistics.
We practice the Deming Circle, Plan, Do, Check, Act, Plan, Do, Check, Act and so on. We take statistics, analyze them, make a plan, put that plan into action and again take statistics. By following the Deming Circle, you will continue to improve your formula; by following the Deming Circle on your SEO you will increase your Impressions.