The ins and outs of links that can hurt
by Alan Mosley
|Saturday, November 12, 2011|
What is know about hurting links
It has been know for some time that linking out to spammy sites can hurt. Links are endorsements and if you endorse spammy sites than your site is seen as not trustworthy. If you link to and therefore endorse trustworthy sites with useful content then your site gains trust also. One should not try to hoard link juice by not linking at all, Duane Forrester from Bing states that linking shows them you care about your users gaining useful information.
In-links can also hurt you, but its not so easy to lose trust as it can be with out-linking. It is much more likely that bad in-links will be discounted rather then penalize you. If you buy links in any large way, you may have a worry, if you participate in link farming or like farming then you would want to worry. For those of us that have a few bad in-links, even if you did at one stage participate in buying some links, as long as these links do not make up a large proportion of your links then you need not worry.
Links in general
Links in general pass link juice from the linking page to the linked page. So what is link juice? Well link juice is s common name for everything good about links.
This includes page rank, page relevancy, link text relevancy, trust and authority.
There are many more rules that alter this; here are a few we know of.
What I look for in a link, is
Hope this helps you somewhat. For those that would like to learn more about page rank and linking, should read this page, A simple explanation of PageRank.