The <h1> tag is missing

H1Missing

Level

Warning

Category

SEO

Description

An <h1> tag is an indicator of what the page content is about. Search engine crawlers use the <h1> tag, which is almost as important as the <title> tag, as a major component for determining page relevancy to given keyword(s). The <h1> tag reinforces the core keyword(s) that are found in the <title> and <meta name="description" /> tags, which improves page relevancy and search engine ranking.

Recommendation

Add an <h1> tag to the <body> section of the page. The text in the <h1> tag should include keywords that reflect the page content and must be between 25 and 150 characters long.

These violations are from the Bing SEO Toolkit, and are the same violations that Bing finds when crawling the internet, it is a safe bet that Google would find much the same violations.

"exactly the same as the crawler of the search engine will see it"

Alessandro Catorcini , Lead Program Manager, Bing API

Date Recorded: 2011-11-20

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