The link text is not relevant

LinkTextRelevance

Level

Warning

Category

SEO

Description

The link has irelevant link text. It appears that this is generic text that does not provide a relevant description for the destination URL of this link. Search engines process the link text as a description of the content of the page to which the link points. Without link text, the target page has no associated keywords and, therefore, no relevance.

Recommendation

Change the link text to include relevant and descriptive keywords that accurately represent the content of the page to which the link points.

These violations are from the Bing SEO Toolkit, and are the same violations that Bing finds when crawling the internet, it is a safe bet that Google would find much the same violations.

"exactly the same as the crawler of the search engine will see it"

Alessandro Catorcini , Lead Program Manager, Bing API

Date Recorded: 2011-11-21

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