The page contains unnecessary redirects

PreventUnnecessaryRedirects

Level

Information

Category

SEO

Description

The link has resulted in HTTP redirection. Search engines can only pass page rankings and other relevant data through a single redirection hop. Using unnecessary redirects can have a negative impact on page ranking.

Recommendation

If redirection is not the intended behavior, consider replacing the link URL to point directly to the destination URL.

These violations are from the Bing SEO Toolkit, and are the same violations that Bing finds when crawling the internet, it is a safe bet that Google would find much the same violations.

"exactly the same as the crawler of the search engine will see it"

Alessandro Catorcini , Lead Program Manager, Bing API

Date Recorded: 2011-11-25

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