The redirection response results in another redirection

RedirectToRedirect

Level

Warning

Category

SEO

Description

The link has resulted in a redirection which resulted in another redirection. Search engines can only pass page rankings and other relevant data through a single redirection hop. Using unnecessary redirects can have a negative impact on page ranking.

Recommendation

Reduce the number of redirection responses by replacing the link URL to point directly to the destination.

These violations are from the Bing SEO Toolkit, and are the same violations that Bing finds when crawling the internet, it is a safe bet that Google would find much the same violations.

"exactly the same as the crawler of the search engine will see it"

Alessandro Catorcini , Lead Program Manager, Bing API

Date Recorded: 2011-11-07

Back to SEO Violations