The title begins with a brand name
Search engines often parse text so that words that appear earlier in a sentence are weighted higher than words that appear near the end of a sentence. Page relevancy is calculated by the use of important keywords that describe the page content. A page about a specific topic should use a keyword related to that topic at the beginning of the <title> tag instead of using a site name or brand name, because those do not describe the contents on the page.
Place the targeted search term for the page at the front of the <title> tag. Do not use branding terms at the front of the <title> tag, because they are not directly related to the keyword for a given page.
These violations are from the Bing SEO Toolkit, and are the same violations
that Bing finds when crawling the internet, it is a safe bet that Google would find
much the same violations.
"exactly the same as the crawler of the search engine will see it"
Alessandro Catorcini ,
Lead Program Manager, Bing API
Date Recorded: 2011-11-17
Back to SEO Violations